The Marketing & Business Development Toolboxes
Maximise Your ROI with Services Tailored to you from CJA Consulting
At CJA Consulting we recognise the evolving needs of law firms throughout different stages of their business lifecycle. Our services, structured into three comprehensive toolboxes - Business Development, Digital Marketing, and Traditional Marketing - are not one-size-fits-all but are instead meticulously tailored and timed to meet your firm's specific needs at exactly the right moment.
For instance, at your firm's launch phase, the emphasis might heavily lean on our Digital Marketing toolbox. This is where we utilise tools critical for establishing a strong online presence - such as branding, website development, social media strategy and leveraging LinkedIn to showcase your team's expertise.
As your firm matures, strategies shift towards nurturing and expanding client relationships through our Business Development toolbox. Here, employing tactics like key client management, strategic proposals, and prospecting to target clients in fields that match your expertise, becomes paramount.
Meanwhile, our Traditional Marketing toolbox offers robust support through PR, thought leadership, and event management to solidify your reputation and market presence.
This dynamic approach ensures that whether you're launching, scaling, or seeking to cement your market position, CJA Consulting offers the right tools at the right time to propel your law firm business forward.
Business Development
Key Client Management and Strategy
Key Client Management and Strategy
Key Client Management and Strategy
To be successful a business needs to retain its clients. CJA Consulting helps you to grow your business through business development. We analyse your client-base, identify your strongest relationships and advise where these need to be nurtured. We examine where past relationships have weakened and help you to nurture these to ensure your success.
Client Targeting Programmes
Key Client Management and Strategy
Key Client Management and Strategy
If you want to grow your business, CJA Consulting will work with you to identify new prospects, introduce your services and onboard your new clients.
We analyse and correctly target the best potential clients for your business specialism, saving your time and money and ensuring return on investment.
Business Planning and Strategy
Key Client Management and Strategy
Business Planning and Strategy
We work with you to integrate key client management, strategy and client targeting to your wider business plan. Don't have a business plan? We can help with that too!
CRM
Capability Statements and Brochures
Business Planning and Strategy
Through experience, we have hand picked the best CRM's for professional services organisations. We can help you source the most appropriate solution for your business and manage the integration. If you are looking to enhance the operation of your existing CRM, we can manage this for you, streamlining its operation in conjuction with your key employees, ensuring you get the best return on your investment.
Strategic Proposals and Bids
Capability Statements and Brochures
Capability Statements and Brochures
Do you have a pitch or proposal that you need help with? Don't have the time or in-house knowledge to create a detailed response?
We project manage capability statements, repsonses to RFPs, RFI's, RFQ's - big or small. Let us work with you to ensure you convert your opportunities and win more work.
Capability Statements and Brochures
Capability Statements and Brochures
Capability Statements and Brochures
CJA Consulting drafts and designs capability statements, brochures and other marketing content to promote your business and its capabilities to prospective clients and to grow your reputation in the market.
Content Drafting and Review
Content Drafting and Review
Content Drafting and Review
If you don't require a full capability statement we can prepare or review content for bios, CVs, services, offices and sectors.
Coaching and Mentoring
Content Drafting and Review
Content Drafting and Review
We work with companies on improving the efficiency and effectiveness of their business development and marketing teams.
Or, if you are a business development and marketing professional looking to improve your skills and set your career on an upward trajectory, or simply need a chat, we are here for you.
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Your digital presence is the strongest tool in your toolbox. Boost your digital presence with best-in-class SEO, SMM, SEM and GLL Services.
Website
Digital Marketing
Digital Marketing
If new and existing clients can’t find up-to-date information about you and your company, it simply doesn’t exist. We create and manage website and website content for professional services firms.
Social Media
Digital Marketing
Search Engine Optimisation (SEO)
Social media channels are the best way to share your firm's news, insights and updates. We can manage your socials, keeping them up-to-date with insightful knowledge and ensure the best promotion of your business.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
Search Engine Optimisation Services to rank your website at the top on search engines using your preferred target keywords. We offer both long-term and short-term SEO solutions including SEO Content Sprints.
PPC Marketing
Search Engine Optimisation (SEO)
Reputation Management
Find and target your audience using a myriad of data points. Whether your goals are more clicks, calls or visitors, we have all of the tools to help you achieve them.
Reputation Management
Search Engine Optimisation (SEO)
Reputation Management
We have all of the tools to proactively boost and manage your online reputation, including monitoring perceptions, conversations and providing and implementing strategies to respond to reputational threats.
Traditional Marketing
Marketing Campaigns
Legal Directories & Awards
Legal Directories & Awards
If you need to promote your firm, a particular service or a unique offering, we can create and manage integrated marketing campaigns across a number of platforms to provide the most exposure for your business.
Legal Directories & Awards
Legal Directories & Awards
Legal Directories & Awards
Legal Directories are a necessary evil for law firms and legal consultancies. They are one of the best and most credible ways for potential clients to find your personal profile and that of your firm. We manage the submission process for law firms and legal consultancies across the globe, contributing to your success.
PR & Media
Legal Directories & Awards
Thought Leadership
A professional services firm's reputation is everything. It is vital to build and maintain trust. We can work with your firm to draft and share your knowledge, insights with our key media contacts, maximising the coverage of your offering.
Thought Leadership
Thought Leadership
Thought Leadership
Knowledge and expertise is arguably the key differentitator for professional services firms. We can work with you to promote your knowledge through thought leadership pieces and campaigns.
Events
Thought Leadership
Events
If you need to host or organise an event, large or small, for your key stakeholders, we can manage the process for you. We work on in-person, online and hybrid events, organising from A-Z.
Meet Chris
Chris Adams - Founder and Managing Director
With close to two decades of experience working in law firms and other professional services businesses, Chris is an enthusiastic and committed business development and marketing leader, with key skills in client engagement, communications and project management.
Chris has a proven record of accomplishment in implementing and delivering projects across a number of sectors, in local and international markets including Australia, the UK, Singapore and the United Arab Emirates.
Chris’ specialisms include:
- Key client management for law firms.
- Project management - analysis, strategy, planning, implementation and reporting, both as a team leader and individually.
- Coaching on strong communication skills with stakeholders.
- Experience working with a diverse range of practice and sector groups, cultures and approaches to business development and marketing advice.
- Mentoring team members to utilise their strengths, counselling Marketing & Business Development teams on business strategy, management and content of new business including proposals, CRM systems, marketing communications, client relationships, management of internal stakeholders and time and task management.
- Leadership and Project Management of complex pitches and proposals.
- Leading on legal directory submissions, publications and initiatives.
- Legal, policy and marketing research.
- Management of strategic marketing and external communications for international firms including website content with experience in press release writing, media engagement and event management in the public and private sectors.
The Law Firm Growth Accelerator
Do you need help growing your firm and getting more clients?
Take the first step towards unlocking your law firm's growth potential by completing our FREE Law Firm Growth Accelerator Assessment.
It takes less than 10 minutes and gives you immediate answers.